Paid Media Lead

Job Summary

Experienced digital marketers will find a full-time remote opportunity as a Paid Media Lead, responsible for executing and optimizing programmatic display and paid media campaigns, collaborating with internal stakeholders and agency partners to drive performance across various channels.

Key responsibilities

• Collaborate with internal teams and agency partners to support programmatic display and paid media strategies
• Plan, launch, and manage paid media campaigns across platforms such as DV360, Google Ads, and YouTube
• Analyze campaign data to optimize performance, bids, budgets, and targeting strategies

Required qualifications

• 5-8+ years of experience managing paid media campaigns, including programmatic display and Google Ads
• Bachelor's degree in marketing, business, or a related field
• Strong command of DSPs, audience strategies, and measurement frameworks
• Experience with publisher-direct and trade publication media buys
• Familiarity with YouTube buying and measurement techniques