Paid Media Manager

Job Summary

A company is looking for a Paid Media Manager to generate high-quality personal injury leads through various paid media platforms.

Key Responsibilities:

• Create and manage data-driven paid search and social campaigns
• Oversee Google Ads and paid social platforms while optimizing ad spend
• Collaborate with the intake team to improve case sign-ups and maintain tracking systems

Required Qualifications:

• 5+ years of experience in PPC, paid social, and lead generation
• Proven track record of scaling paid media campaigns with low cost-per-case acquisition
• Expertise in Google Ads, Facebook Ads, and other social platforms
• Strong skills in keyword research, bidding strategy, and conversion rate optimization
• Familiarity with Google Tag Manager, GA4, and lead attribution models