Paid Media Manager

Job Summary

A company is looking for a Paid Media Manager to develop and execute digital marketing campaigns for healthcare clients.

Key Responsibilities:

• Develop and execute comprehensive paid media strategies for healthcare accounts
• Manage multi-channel campaigns and provide insightful reports on performance
• Identify opportunities for campaign optimization and implement data-driven adjustments

Required Qualifications:

• 4-6 years of experience in paid media campaign development, with at least 2 years in healthcare
• Advanced knowledge of Google Ads, Meta, Microsoft Ads, and other ad platforms
• Understanding of the healthcare marketing landscape
• Experience with Google Analytics 4 and campaign data analysis
• Proven ability to develop successful lead generation strategies