Paid Media Manager

Job Summary

A company is looking for a Paid Media Manager to lead their paid media strategy and optimize performance across various channels.

Key Responsibilities

• Oversee and optimize a multi-million-dollar budget across various paid media channels
• Lead collaboration with external agencies for execution, budget allocation, and performance tracking
• Translate performance metrics into actionable creative briefs to enhance engagement and lower customer acquisition costs

Required Qualifications

• 5+ years of experience in DTC growth or performance marketing, preferably in fashion/apparel e-commerce
• Expertise in GA4, attribution tools, and e-commerce platforms like Shopify or Magento
• Proven use of AI tools to enhance workflow and creative output
• Ability to manage complex data sets and develop actionable strategies from analysis
• Experience with CRM/Email platforms and feed management tools to maintain a healthy marketing ecosystem