Paid Media Manager

Job Summary

A company is looking for a Paid Media Manager to lead its full-funnel paid media strategy and drive growth across B2B channels.

Key Responsibilities

• Develop and execute comprehensive paid media strategies across multiple channels
• Manage and optimize campaigns on platforms like Google Ads, LinkedIn Ads, and others
• Leverage AI tools for audience research, creative optimization, and performance analysis

Required Qualifications

• 5-7 years of B2B paid media experience, preferably in SaaS or high-ACV software environments
• Proven experience managing annual paid media budgets of $2M+ with demonstrated ROI improvement
• Expertise in Google Ads, LinkedIn Ads, Meta Business Manager, and programmatic platforms
• Advanced analytics skills with proficiency in Google Analytics and data visualization tools
• Understanding of B2B buying cycles and account-based marketing principles