Paid Media Manager

Job Summary

To drive traffic growth and optimize marketing investments, the full-time remote Paid Media Manager will identify and activate growth opportunities across various channels, collaborate with cross-functional teams, and manage the paid media strategy and budget allocation.

Key Responsibilities:

• Identify traffic growth opportunities and translate market intelligence into actionable strategies
• Own paid media investment strategy, optimizing channel mix and evaluating performance metrics
• Lead media agency partnerships, ensuring alignment with business outcomes and growth objectives

Required Qualifications:

• 5+ years of experience in paid media, performance marketing, or demand generation
• Strong understanding of paid media strategies across various channels
• Experience with market intelligence tools such as Placer AI and Spatial AI
• Proficiency in analyzing complex performance data to develop actionable recommendations
• Bachelor's degree in Marketing, Business, Analytics, Economics, or a related field