Paid Media Manager

Job Summary

Owning the paid media strategy end-to-end for a portfolio of B2B clients, the full-time remote Paid Media Manager will manage campaign execution, optimization, and performance storytelling across various platforms while leveraging AI to enhance workflows.

Key responsibilities

• Develop and execute paid media strategies aligned with client goals and KPIs across multiple platforms
• Continuously monitor and optimize campaign performance using data-driven insights
• Create clear, insight-driven reports and presentations to communicate results and recommendations to clients

Required qualifications

• Proven experience managing and optimizing paid media campaigns on Google, LinkedIn, Meta, and Microsoft Ads
• Agency experience working with B2B clients, particularly in understanding longer sales cycles
• Strong analytical skills with the ability to interpret performance data (CTR, CVR, CPA) for decision-making
• Experience in audience targeting, bid strategy, budget management, and A/B testing
• Familiarity with AI tools and a proactive approach to experimenting with new workflows