Paid Media Manager
Job Summary
Passionate about digital marketing, the full-time remote Paid Media Manager will create and optimize effective digital campaigns for healthcare clients, focusing on lead generation and achieving defined KPIs while providing insightful reporting and analysis.
Key responsibilities
- Assist in the development and execution of comprehensive paid media strategies for healthcare accounts
- Manage multi-channel campaigns, ensuring alignment with client objectives and KPIs
- Develop and deliver insightful monthly reports, outlining key metrics, trends, and actionable recommendations
Required qualifications
- 4-6 years of proven experience in paid media campaign development, with at least 2 years in the healthcare industry
- Advanced experience in managing paid media campaigns across Google Ads, Meta, Microsoft Ads, and other ad serving platforms
- Understanding of the healthcare marketing landscape
- Knowledge of Google Analytics 4 (GA4) and Looker Studio
- Experience with conversion tracking and an understanding of attribution modeling
Complete Job Description
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