Paid Media Marketing Analyst

Job Summary

A company is looking for a Paid Media Marketing Analyst to lead media testing and measurement strategies.

Key Responsibilities

• Develop and implement media testing frameworks and measurement strategies to evaluate campaign performance
• Design and execute incrementality tests to measure the impact of media campaigns on business outcomes
• Conduct deep-dive analyses to uncover trends and insights about customer performance based on various KPIs

Required Qualifications

• Bachelor's degree in Marketing, Business Analytics, or a related field
• 8 years of experience in marketing analytics, specifically in paid media analysis and optimizations
• 5+ years of advanced SQL experience; Python and/or R is a plus
• Experience working with first-party customer data within Snowflake
• Extensive knowledge of media attribution, metrics, and calculations