Paid Media Marketing Manager

Job Summary

A company is looking for a Paid Channels Marketing Manager to lead and optimize paid media campaigns, primarily focusing on Google's ad suite.

Key Responsibilities

• Manage and execute paid media strategy across Google Ads and Meta Ads Manager
• Analyze campaign performance and identify growth opportunities through testing and optimization
• Collaborate with the creative team to develop and refine performance-oriented ad concepts

Required Qualifications

• 5-8+ years of experience in performance marketing or paid media management
• Deep expertise in Google Ads, including Search, Demand Gen, Performance Max, and YouTube
• Strong hands-on experience with Meta campaigns and familiarity with other paid channels
• Highly analytical with experience in data interpretation and analytics tools
• Proven ability to scale paid media programs while optimizing for CPA and efficiency