Paid Media Marketing Manager

Job Summary

Seeking a part-time Paid Media Marketing Manager to lead the execution, optimization, and scaling of paid media campaigns primarily focused on Google's ad suite, while working remotely and driving sales through data-driven strategies and creative ideation.

Key Responsibilities

• Own and manage paid media strategy across Google Ads, including Search, Demand Gen, Performance Max, and YouTube
• Plan, launch, monitor, and optimize campaigns in Meta Ads Manager to improve CPA and overall advertising efficiency
• Analyze campaign performance to identify growth opportunities and develop creative ad concepts for the creative team

Required Qualifications

• 5-8+ years of experience in performance marketing or paid media management
• Deep expertise in Google Ads, including Search, Demand Gen, Performance Max, and YouTube
• Strong hands-on experience managing and optimizing Meta campaigns
• Proven success in scaling paid media programs while optimizing toward CPA
• Experience with analytics tools and a strong understanding of attribution and performance measurement