Paid Media Program Manager

Job Summary

Seeking a remote contract Paid Media Program Manager, the ideal candidate will build and scale systems for high-performing paid media initiatives, focusing on strategic frameworks and new channel adoption.

Key responsibilities

• Lead the identification and launch of emerging paid media channels, including niche platforms
• Develop structured go-to-market frameworks for new channels, including audience strategies and performance benchmarks
• Build governance models for audience segmentation and data activation processes

Required qualifications

• Strong expertise in multi-channel paid media strategy and activation frameworks
• Solid understanding of marketing technology ecosystems and data flows
• Proven experience in program management and leading cross-functional initiatives
• Ability to design repeatable processes and scalable operational frameworks
• Analytical mindset with experience in defining success metrics