Paid Media Specialist

Job Summary

A company is looking for a Paid Media Specialist to join their marketing team.

Key Responsibilities:

• Manage and optimize Google Ads campaigns, including keyword research and ad copy development
• Assist in the development and optimization of landing pages and conduct A/B testing for effectiveness
• Execute paid social media campaigns and engage with the community on various platforms

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3-5 years of experience in social media marketing or digital marketing
• Proven track record in developing successful paid media strategies across multiple platforms
• Strong analytical skills with experience in data analysis and reporting tools
• Certifications in Digital Marketing or Social Media Marketing are preferred