Paid Media Specialist

Job Summary

A company is looking for a Paid Media Specialist to manage and optimize paid advertising campaigns.

Key Responsibilities

• Manage, develop, and optimize paid advertising campaigns across various platforms
• Conduct keyword, audience, and competitor research while tracking campaign results in HubSpot CRM
• Collaborate with internal teams and create standardized and customized reports for campaign performance

Required Qualifications

• 3-5 years of hands-on paid media experience, particularly with Google Ads and LinkedIn Ads
• Knowledge of linking campaigns with HubSpot
• Strong analytical skills to interpret and utilize data for decision-making
• Results-oriented with the ability to manage multiple projects in a dynamic environment
• Proficiency in reporting tools such as Looker Studio and Excel/Google Sheets