Paid Media Specialist

Job Summary

A company is looking for a Paid Media Specialist to join their Paid Media team.

Key Responsibilities

• Develop and support end-to-end multi-channel strategies to align with business goals
• Own channel measurement, tracking, and optimizing performance against critical metrics
• Manage day-to-day team activities, project management, and campaign best practices

Required Qualifications

• 1-2 years of hands-on experience with Paid Search & Social campaigns
• Experience using Google Analytics and Google Tag Manager
• Knowledge of eComm/Retail/Shopping marketing tactics
• Experience setting up Facebook Ads, including pixel tracking and configuration
• Experience leading and mentoring direct reports