Paid Media Specialist

Job Summary

A company is looking for a Paid Media and Analytics Specialist to manage and optimize paid media campaigns.

Key Responsibilities

• Build, launch, and maintain campaigns across Paid Search and Paid Social platforms
• Continuously optimize campaigns and troubleshoot conversion tracking issues
• Collaborate with team members to strategize and execute measurement and incrementality tests

Required Qualifications

• Minimum of 2 years of agency experience and 3-5 years of relevant paid media and analytics experience
• Proficient in Paid Search/Google Ads and Meta platforms
• Experience with Google Analytics 4 and Google Tag Manager
• Strong skills in Google Sheets and/or Excel for data analysis
• Ability to connect paid media efforts to measurable business outcomes