Paid Media Specialist

Job Summary

A company is looking for a Paid Media Specialist (Meta & Google).

Key Responsibilities

• Plan, launch, and optimize campaigns on Meta Ads and Google Ads to drive leads and consultations
• Own weekly optimization cycles including budget allocation, bid strategy, and audience refinement
• Collaborate on creative briefs, landing page messaging, and ensure accurate conversion tracking

Required Qualifications

• 2-5 years of experience in performance marketing with a focus on lead generation
• Proven success in improving cost per lead (CPL) while maintaining lead quality
• Strong analytical skills and proficiency with spreadsheets and performance dashboards
• Experience in paid acquisition for education or tutoring programs is a plus