Paid Media Specialist

Job Summary

A company is looking for a Paid Media Specialist to drive scalable, data-driven growth through high-impact paid media strategies.

Key Responsibilities

• Plan, set up, and launch campaigns across various platforms including Google, LinkedIn, and Meta
• Continuously optimize campaigns through budget reallocation, bidding strategies, and creative updates
• Analyze performance and deliver actionable insights to stakeholders while managing global paid media investments

Required Qualifications

• Hands-on experience managing paid campaigns across platforms like Google, LinkedIn, and Meta
• Strong analytical skills to utilize website behavior and conversion data for decision-making
• Experience in managing multi-country campaigns with compliance to data privacy regulations
• Proven ability to run structured tests across keywords, creatives, and audiences
• Experience collaborating with marketing and data teams to align paid media strategies with overall objectives