Paid Media Specialist

Job Summary

A company is looking for a Paid Media Specialist.

Key Responsibilities

• Design, launch, and manage Google Ads campaigns across multiple networks to drive business results
• Monitor and optimize campaigns for maximum efficiency using techniques like A/B testing and bid adjustments
• Manage ad budgets and provide detailed performance reports to adjust campaigns accordingly

Required Qualifications

• Bachelor's Degree in Communications, Advertising, or Marketing preferred
• 2-4 years of experience in Digital Marketing or Advertising
• Adept at keyword placement and Google Ads best practices
• Up-to-date certifications with Google Ads and Google Analytics
• Strong proficiency with Google Analytics 4