Paid Media Specialist

Job Summary

A company is looking for a Paid Media Strategist.

Key Responsibilities

• Build and launch paid campaigns across various platforms based on strategic briefs
• Monitor campaign performance and optimize bidding, pacing, targeting, and creative rotation
• Maintain tracking integrity and prepare performance reports for client updates

Required Qualifications

• 2-4 years of hands-on paid media experience, preferably in a B2B or agency environment
• Proven ability to manage campaigns across at least two platforms: Google Ads, LinkedIn Ads, Meta Ads, or Reddit Ads
• Working knowledge of tracking fundamentals, including GTM and GA4
• Experience in analyzing performance data and identifying trends
• Familiarity with B2B buying cycles and lead generation is a strong plus