Paid Media Specialist

Job Summary

A company is looking for a Paid Media Specialist responsible for executing and optimizing paid media campaigns across various digital platforms.

Key Responsibilities

• Supports the setup and execution of paid media campaigns across major digital advertising platforms
• Tracks daily budget spend and assists with campaign monitoring to achieve lead generation and engagement goals
• Prepares routine performance reports and coordinates with internal partners to ensure timely delivery of campaign assets

Required Qualifications

• Proven experience executing and optimizing paid media campaigns across Google, Meta, and LinkedIn
• Strong analytical skills to interpret performance data and translate insights into actionable strategies
• Highly organized with the ability to manage multiple campaigns and budgets simultaneously
• Bachelor's degree in Marketing, Communications, English, Business, or a related field required
• Experience with analytics and reporting tools (e.g., Google Analytics) strongly preferred