Paid Media Specialist

Job Summary

A company is looking for a Paid Media Specialist.

Key Responsibilities

• Develop and implement paid media strategies across various digital advertising platforms
• Manage and optimize media campaigns, including budget allocation and performance monitoring
• Conduct A/B testing on ad creatives and landing pages, reporting on return on ad spend

Required Qualifications

• Bachelor's degree required
• Minimum of 3 years of relevant experience in digital marketing
• Experience with Google Ads, Meta, LinkedIn, and programmatic display advertising
• Ability to analyze data and optimize marketing campaigns
• Combination of education and relevant experience may be considered in lieu of formal education requirements