Paid Media Specialist

Job Summary

To enhance paid media initiatives, the full-time remote Paid Media Specialist will manage daily execution of paid search and social campaigns across Google Ads, LinkedIn, and Meta/Instagram, focusing on performance optimization and data-driven testing.

Key Responsibilities

• Set up, launch, and maintain paid search and social campaigns, ensuring adherence to naming conventions and budget controls
• Monitor campaign performance daily, addressing pacing issues and optimizing underperforming ad sets
• Collaborate with marketing teams to recommend landing page optimizations and run structured tests to inform broader marketing strategies

Required Qualifications

• 2+ years of hands-on paid media experience, particularly in Google Ads and LinkedIn Campaign Manager
• Working knowledge of paid search fundamentals and familiarity with LinkedIn paid social features
• Experience with UTM tagging and understanding of CRM campaign source data flow, preferably with HubSpot
• Proven ability to run structured A/B tests and a strong attention to detail in campaign management
• Fluency with AI tools for productivity enhancement in campaign execution and reporting