Paid Media Specialist

Job Summary

To support a dynamic organization, the part-time remote Paid Media Specialist will develop and execute digital advertising strategies, manage and optimize campaigns across various platforms, and implement conversion tracking for clients in the home services sector.

Key responsibilities

• Develop and execute digital advertising strategies tailored to client goals in home services
• Manage, optimize, and monitor campaigns in Google Ads, Meta Ads, LinkedIn Ads, and other channels
• Implement and troubleshoot conversion tracking setups to ensure accurate attribution

Required qualifications

• Proven experience with Google Ads, including Search and Display; Performance Max experience is a plus
• Experience working with clients or brands in the home services space
• Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager
• Strong understanding of GA4, Google Tag Manager, and reporting tools like Looker Studio
• Ability to set up and troubleshoot conversion tracking accurately