Paid Media Specialist

Job Summary

To support a dynamic organization, the part-time remote Paid Media Specialist will develop and execute digital advertising strategies, manage campaigns across various platforms, and implement conversion tracking for clients in the home services sector.

Key Responsibilities

• Develop and execute digital advertising strategies tailored to client goals in home services
• Manage, optimize, and monitor campaigns in Google Ads, Meta Ads, LinkedIn Ads, and other channels
• Implement and troubleshoot conversion tracking setups to ensure accurate attribution

Required Qualifications

• Proven experience with Google Ads, including Search and Display; Performance Max experience is a plus
• Experience in the home services sector, particularly HVAC, plumbing, or roofing
• Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager
• Strong understanding of GA4, Google Tag Manager, and reporting tools such as Looker Studio
• Ability to set up and troubleshoot conversion tracking accurately