Paid Media Specialist

Job Summary

Passionate about digital advertising, the full-time remote Paid Media Specialist will manage and optimize Google Ads and Meta Ads campaigns to drive qualified lead volume and enhance client success while collaborating with cross-functional teams.

Key responsibilities

• Manage and optimize paid media campaigns across Google Ads and Meta Ads to maximize efficiency and ROI
• Build and scale campaigns through keyword research, ad copy development, and strategic budget allocation
• Analyze campaign performance and implement data-driven optimizations to improve conversion rates and lead quality

Required qualifications

• Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
• Approximately 2+ years of experience in a digital marketing or paid media role
• Experience building, managing, or optimizing Google Ads campaigns
• Strong analytical skills with excellent attention to detail
• Familiarity with healthcare or highly regulated industries is a plus