Paid Media Specialist

Job Summary

To support a high-impact service organization, the contract Paid Media Specialist will execute and optimize paid influencer campaigns across Meta, TikTok, and YouTube while managing whitelisting processes and collaborating with internal teams remotely.

Key responsibilities

• Execute and manage paid influencer campaigns, including setup of creative assets and monitoring performance metrics
• Own the whitelisting/allowlisting process, ensuring campaigns run smoothly by managing authorization statuses and troubleshooting issues
• Analyze performance data and provide actionable insights to clients, aligning paid strategies with organic content calendars

Required qualifications

• Strong execution capabilities in paid social with hands-on experience using Meta, TikTok, and YouTube Ads Managers
• Agency background in paid media, particularly in influencer or creator marketing
• Strong analytical skills to translate performance data into clear insights
• Self-directed and proactive, capable of managing multiple accounts simultaneously
• Familiarity with social commerce is a bonus