Paid Media Specialist
Job Summary
To support B2B client accounts, the part-time Paid Media Specialist will execute, monitor, and optimize paid digital marketing campaigns across multiple platforms, working remotely and collaborating with experienced marketers and designers.
Key responsibilities
- Set up, manage, and optimize paid campaigns on platforms such as LinkedIn Ads, Google Ads, and Meta
- Analyze campaign performance, identify improvement opportunities, and assist with A/B testing
- Prepare reports and dashboards using analytics tools to track performance metrics and provide recommendations
Required qualifications
- 1-3 years of experience managing paid media campaigns
- Experience with at least one major advertising platform (Google Ads, LinkedIn Ads, Meta, or Microsoft Ads)
- Basic understanding of B2B marketing
- Familiarity with HubSpot, CRM platforms, or Google Analytics is a plus
- Advanced English proficiency (C1)
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