Paid Media Specialist
Job Summary
Guiding and optimizing digital ad strategies, the full-time hybrid Paid Media Specialist will manage a portfolio of clients, focusing on creating and enhancing Google PPC, Local Services Ads, and Meta campaigns to drive measurable ROI for small-to-medium-sized home services businesses.
Key responsibilities
- Build, launch, and optimize high-performing ad campaigns across Google PPC, LSA, and Meta platforms
- Evaluate campaign performance and provide strategic insights to align with client goals
- Manage client relationships through regular touchpoints, ensuring campaigns are optimized for growth and aligned with their objectives
Required qualifications
- Proven expertise in managing and optimizing Google PPC and LSA campaigns
- Strong knowledge of Meta Ads Manager for creating and managing Facebook and Instagram campaigns
- Familiarity with Google PMAX campaigns and key advertising performance metrics
- Experience conducting PPC landing page reviews and UX audits for high conversion rates
- Ability to manage multiple campaigns in a dynamic environment
Complete Job Description
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