Paid Media Specialist

Job Summary

A company is looking for a Paid Media Specialist.

Key Responsibilities:

• Supervise and optimize revenue, cost, pacing, and budgets for active campaigns
• Conceptualize and complete new campaigns, specifically on Facebook, employing A/B testing methodologies
• Expand initiatives to platforms like Twitter, TikTok, Quora, Pinterest, Snapchat, and native ad platforms

Required Qualifications:

• 3-4 years of marketing experience, predominantly in Social Media Ads (Facebook expertise preferred)
• Consistent track record to deliver measurable results and scale campaigns from inception to completion
• Proficiency in owned platforms, encompassing pixel placement, targeting, custom audiences, optimizations, and sophisticated bidding techniques
• Strong analytical capabilities for interpreting digital performance data
• Creative approach and excellent ad messaging skills across buying platforms