Paid Media Strategist
Job Summary
A company is looking for a Paid Media Strategist to lead non-search channels and drive performance across various digital platforms.
Key Responsibilities
- Plan, manage, and optimize paid media campaigns across multiple platforms including CTV, OTT, podcasts, YouTube, LinkedIn, Reddit, Meta, TikTok, and digital billboards
- Collaborate with agency partners to ensure cohesive strategies and develop creative briefs for ad visuals and video assets
- Monitor campaign performance, provide weekly insights and reporting, and stay ahead of trends to explore new opportunities
Required Qualifications
- 2-4 years of experience managing multi-platform paid campaigns
- Hands-on experience with Meta Ads, TikTok Ads, LinkedIn, Reddit, and preferably CTV/OTT
- Bonus for experience in podcast advertising or out-of-home (OOH) campaigns
- Familiarity with Google Analytics, Looker, or similar analytical tools
- Strong analytical mindset and excellent multi-tasking skills
COMPLETE JOB DESCRIPTION
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Company Overview
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