Paid Media Strategist

Job Summary

A company is looking for a Paid Media Strategist who will develop and manage global paid media strategies.

Key Responsibilities

• Develop global paid media strategy in collaboration with Campaign leads and Performance marketing
• Act as the main point of contact between the Global Campaigns team and the Performance Marketing team
• Analyze performance data and provide actionable recommendations for campaign improvements

Required Qualifications

• 5-8 years of paid media experience, including strategy development and campaign optimization
• Extensive experience in paid media strategy across various platforms such as SEM and Paid Social
• Highly analytical with the ability to translate complex data into actionable strategies
• Deep understanding of paid media content and audience targeting
• Proactive project manager capable of managing multiple ad development projects simultaneously