Paid Media Strategist

Job Summary

A company is looking for a Paid Media Strategist to lead advertising strategies for B2B brands.

Key Responsibilities:

• Own the paid media strategy and roadmap for 4 to 6 core client accounts
• Develop, optimize, and scale campaigns across multiple advertising platforms
• Lead creative ideation and develop messaging strategies that align with client goals

Required Qualifications:

• 5 to 7+ years of experience in paid media, preferably in B2B sectors
• 3+ years of performance marketing agency experience
• Proven success in managing campaigns on Google, LinkedIn, Meta, and Reddit
• Strong understanding of CRM integrations and tracking systems
• High proficiency in forecasting, data analysis, and revenue modeling