Paid Media Strategist

Job Summary

A company is looking for a Paid Media Strategist who connects performance across channels and guides measurable media strategies.

Key Responsibilities

• Develop integrated performance strategies across various media channels with clear KPIs
• Translate business goals into actionable media plans and oversee campaign execution
• Create measurement structures that connect media exposure to user behavior and drive performance-based recommendations

Required Qualifications

• 7-8+ years in performance media, digital strategy, or integrated planning, with agency experience
• Hands-on expertise with platforms such as Google Ads, Meta Ads Manager, and others
• Strong analytical mindset with experience in using 1st-party data and performance dashboards
• Proven ability to translate complex data into simple insights and strategic recommendations
• Experience in mentoring junior team members and managing multiple projects effectively