Paid Media Strategist

Job Summary

A company is looking for a Paid Media Strategist to develop and manage pay-per-click (PPC) strategies and media campaigns.

Key Responsibilities

• Develop and manage PPC strategies and media campaigns for various insurance product lines
• Collaborate with the internal Media team on measurement and modeling of PPC programs
• Act as an account manager for major PPC media vendors, focusing on data-driven decision making

Required Qualifications

• High School diploma/GED or higher with a minimum of six years of related marketing or digital media experience, or a Bachelor's degree with at least three years of experience
• Expertise in paid search or affiliate marketing
• Experience in advertising agency or in-house brand PPC roles
• Advanced knowledge of Microsoft Excel and Tableau
• Experience in cultivating strong vendor relationships