Paid Media Strategist

Job Summary

A company is looking for a Paid Media Strategist to join their digital marketing team.

Key Responsibilities

• Create, manage, and optimize paid media campaigns for clients in the legal industry on various ad networks
• Monitor campaign pacing and report performance metrics with strategic recommendations
• Conduct competitive research and collaborate with team members to implement innovative campaign strategies

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred
• 2+ years of experience in developing and optimizing multi-channel paid media campaigns for the legal industry
• Deep understanding of lead generation funnels and conversion optimization
• Experience managing ad budgets and proficiency with tracking and attribution models
• Familiarity with paid media platforms such as Google Ads and Bing Ads