Paid Media Strategist

Job Summary

A company is looking for a Paid Media Strategist to develop and optimize paid media campaigns.

Key Responsibilities

• Develop paid media plans, including audience targeting, ad products, and budgets
• Manage and optimize paid media campaigns across social media platforms
• Provide performance analysis and actionable insights through campaign reports

Required Qualifications

• 2-3 years of experience in paid media buying with knowledge of major social media platforms
• Experience with influencer paid campaigns and budget management
• Strong analytical skills and proficiency in Excel and Google Sheets
• Ability to work cross-functionally with various teams
• Comfortable in client-facing settings with professional communication skills