Paid Media Strategist

Job Summary

A company is looking for a Paid Media Strategist to support the performance and strategic execution of paid media programs across client accounts.

Key Responsibilities

• Develop and execute digital media strategies and plans for multiple clients
• Analyze campaign performance data and recommend optimizations for improved results
• Collaborate with cross-functional teams to support client objectives and document best practices

Required Qualifications

• Bachelor's degree in business, marketing, advertising, or a related field preferred
• 5+ years of hands-on paid media experience across various platforms
• Proven experience with Google Ads, Meta, LinkedIn, and programmatic platforms
• Strong proficiency in Excel and ability to support media plan development
• Understanding of KPIs, measurement frameworks, and performance optimization techniques