Paid Media Strategist

Job Summary

A company is looking for a Paid Media Strategist to join their digital marketing team.

Key Responsibilities

• Create, manage, and optimize paid media campaigns for clients in the legal industry across various platforms
• Monitor campaign performance and report metrics to stakeholders with strategy recommendations
• Conduct competitive research and collaborate with team members to develop innovative campaign strategies

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred
• 2+ years of experience in developing and optimizing multi-channel paid media campaigns tailored to the legal industry
• Deep understanding of lead generation funnels and conversion optimization within legal digital marketing
• Experience managing ad budgets, including forecasting and performance reporting
• Proficiency with tracking and attribution models, and familiarity with paid media platforms