Paid Media Strategist

Job Summary

Paid Media Strategist drives enrollment through strategic campaign planning and optimization across digital platforms in a full-time role.

Key Responsibilities

• Develop and implement paid media strategies across various digital advertising platforms
• Manage media buys, optimize campaigns, and monitor performance metrics
• Collaborate with the creative team on ad development and conduct A/B testing

Required Qualifications

• Bachelor's Degree required
• Minimum of 5 years of experience in digital marketing or related field
• Experience with Google Ads, Meta, LinkedIn, and programmatic display advertising
• Proficiency in budget management and campaign optimization
• Combination of education and relevant experience may be considered