Paid Media Strategist

Job Summary

Managing a portfolio of 135-150 client accounts, the full-time remote Paid Media Strategist will optimize campaign performance across various paid media channels, driving lead quality and ROI through strategic recommendations and ongoing analysis.

Key responsibilities:

• Own and execute a book of business across all paid media channels, ensuring optimal CPA performance
• Conduct biweekly performance analysis and implement account optimizations based on client needs and digital marketing trends
• Collaborate with internal teams to propose and document testing initiatives aligned with departmental objectives

Required qualifications:

• Bachelor's degree in Business, Marketing, Advertising, or a related field
• 2+ years of experience in digital marketing, with required paid search experience and preferred paid social experience
• Expertise in paid media platforms such as Google Ads, Meta Ads Manager, Google Tag Manager, and GA4
• Demonstrated ability to operate with high energy and commitment in a cross-functional team environment