Paid Media Strategist

Job Summary

As a remote Paid Media Strategist, the successful candidate will strategize, implement, and optimize multi-channel paid media campaigns across various platforms to exceed client goals, while managing budgets and analyzing performance data to enhance lead quality and return on ad spend.

Key responsibilities

• Develop, execute, manage, and optimize paid media campaigns across platforms such as Google Ads, Microsoft, and Meta
• Monitor campaign pacing and budget allocation to align with performance goals
• Analyze campaign performance data to implement strategic optimizations and provide actionable insights

Required qualifications

• 2+ years of experience in developing and optimizing multi-channel paid media campaigns
• Deep understanding of lead generation funnels and conversion optimization
• Experience managing ad budgets, including forecasting and performance reporting
• Proficiency with advanced tracking and attribution models like Google Tag Manager and Google Analytics 4
• Strong analytical skills with the ability to interpret data for actionable recommendations