Paid Media Strategist

Job Summary

Seeking a contract Paid Media Strategist for up to 20 hours per week, this role will manage paid influencer creative strategies, develop ad strategies, and support new business opportunities while working remotely.

Key responsibilities

• Lead paid influencer creative strategy across campaigns, identifying content angles and testing opportunities
• Develop comprehensive paid ad strategies connecting creative, audience targeting, and optimization plans
• Analyze performance data and provide actionable insights to clients regarding campaign effectiveness

Required qualifications

• Strong strategic background in paid social and influencer content
• Proven ability to evaluate and optimize influencer content for paid media
• Agency experience in paid media, particularly in influencer marketing
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager
• Strong analytical skills for translating performance metrics into insights