Paid Media Strategist

Job Summary

Leading ROI-driven ad campaigns, the full-time remote Paid Media Strategist will manage a client portfolio, optimize targeting, analyze performance, and refine strategies across platforms such as Google, Meta, LinkedIn, and Amazon.

Key responsibilities

• Develop and execute comprehensive paid media strategies across various platforms
• Conduct audience research to identify target demographics and optimize campaign targeting
• Monitor and analyze key performance indicators (KPIs) to improve campaign performance

Required qualifications

• Bachelor's degree or equivalent experience in Marketing, Communications, or related fields
• Proven track record of planning and optimizing successful paid media campaigns
• Proficiency in paid media platforms such as Google Ads and Facebook Ads Manager
• Experience with A/B testing methodologies to enhance campaign effectiveness
• Certification in Google Ads or relevant paid media platforms is a plus