Paid Media Strategist

Job Summary

Experienced digital marketers will find a full-time remote opportunity as a Paid Media Strategist, responsible for strategizing, implementing, optimizing, and monitoring paid media campaigns for legal industry clients to drive traffic, leads, and conversions.

Key responsibilities

• Create, manage, and optimize paid media campaigns across platforms such as Google, Bing, and Meta
• Monitor campaign pacing and report performance metrics with strategy recommendations to stakeholders
• Conduct competitive research and collaborate with team members to implement innovative campaign strategies

Required qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred
• 2+ years of experience in developing and optimizing multi-channel paid media campaigns tailored to the legal industry
• Deep understanding of lead generation funnels and conversion optimization in digital marketing
• Proficiency with tracking and attribution models, including Google Tag Manager and Google Analytics 4
• Familiarity with paid media platforms such as Google Ads and social media advertising