Paid Media Strategist

Job Summary

To support a growing digital advertising agency, the part-time Paid Media Strategist will manage and optimize campaigns across Meta Ads and Google Ads, analyze performance data to develop actionable strategies, and proactively identify opportunities to enhance client account performance in a fully remote environment.

Key responsibilities

• Own the day-to-day strategy and performance of paid media accounts
• Analyze account and funnel performance, turning data into actionable recommendations
• Communicate performance insights and strategic recommendations to clients and internal team members

Required qualifications

• 3+ years of hands-on experience managing paid advertising campaigns
• Strong hands-on experience with both Meta Ads and Google Ads
• Experience managing accounts with $10K+/month in advertising spend
• Strong understanding of campaign structure, targeting, tracking, and performance reporting
• Ability to work independently in a remote environment during U.S. business hours