Paid Media Strategist

Job Summary

A company is looking for a Paid Media Strategist to manage the execution of paid marketing strategies to acquire new customers and grow share of wallet.

Key Responsibilities:

• Supporting performance marketing initiatives to acquire new customers through paid media channel management and optimization
• Managing paid media channels and launching marketing tests to scale additional media channels
• Owning management of tracking and reporting for campaign performance across all channels

Required Qualifications:

• Minimum of 8 years of experience in digital media and full funnel media strategy
• Analytical expertise in interpreting campaign and channel data and metrics
• Strong acumen with paid campaign tools, data tracking platforms, and marketing automation tools
• Demonstrated project management skills with a track record of delivering projects on time and within budget
• Understanding of working in a regulated industry with preferred experience developing campaigns through a compliance process