Paid Media Strategy Manager

Job Summary

A company is looking for a Paid Media & Retargeting Strategy Manager (Events).

Key Responsibilities

• Develop and execute retargeting strategies to drive event registrations and attendance
• Own paid media budgets, forecasting, pacing, and optimization
• Manage and optimize campaigns across Google Ads, LinkedIn, Meta, and programmatic channels

Required Qualifications

• 5+ years of paid media or performance marketing experience (agency experience preferred)
• Strong hands-on experience with retargeting and event-focused campaigns
• Expertise across Google Ads, LinkedIn Campaign Manager, and Meta Ads
• Proven experience managing paid media budgets and performance KPIs
• CRM-based targeting and first-party data experience