Paid Media Strategy Specialist

Job Summary

A company is looking for a Specialist, Paid Media Strategy.

Key Responsibilities

• Develop and support end-to-end multi-channel strategies to align with business goals
• Own channel measurement by tracking, monitoring, and analyzing performance metrics
• Collaborate with various teams to optimize campaigns and provide strategic recommendations to clients

Required Qualifications

• 1-2 years of experience managing paid search and social campaigns
• Experience with Google Analytics and Google Tag Manager
• Familiarity with Facebook Ads, including pixel tracking and configuration
• Knowledge of eCommerce and retail marketing tactics
• Experience leading and mentoring team members