Paid Performance Marketing Specialist

Job Summary

A company is looking for a Paid Performance Marketing Specialist to manage and optimize Google Ads campaigns.

Key Responsibilities

• Build, launch, and manage Google Ads campaigns, including Search, Performance Max, and YouTube
• Monitor daily performance and recommend optimizations to improve key metrics like ROAS and CAC
• Collaborate with designers to develop high-performing ad creatives and messaging

Required Qualifications

• 2 to 3+ years of experience managing paid media campaigns, specifically Google Ads
• Strong knowledge of Google Ads, including campaign setup and optimization
• Experience with Performance Max and YouTube campaigns
• Proficient in performance metrics analysis such as ROAS and CAC
• Experience in writing and testing ad copy and creative variations